Company Culture

Brighten Up Your World with Professionalism and Dedication.

Mission and Vision

Our Mission

Here at Violetech, our mission is to contribute to a world that is more vibrant with colors and passion. We recognize our role as supplier of organic pigments and as provider of coloring solutions.

Together with our color specialists and chemical engineers, we strive to provide our customers with best quality products and services, so as to enhance their ability to brighten up the world around us.


Our Vision

Our vision is to be the best performing HPP supplier as measured by our customers, through our ability to deliver exceptional value, consistent quality and continuous innovation to customers around the world.

Value and Commitment
  • Customer Focus

    As individuals and teams, we work to achieve the highest performance standards, providing high-value solutions for our customers.

  • Our Commitment

    Makes effort to learn customer needs.
    Strives to meet or exceed customer expectations.
    Takes ownership and delivers on commitments.
    Actively seeks opportunities to create value for customers.
  • Respect & Trust

    We are committed to a work environment that promotes trust, mutual respect, teamwork and collaboration, and that focuses on delivering value to our customers.

  • Our Commitment

    Communicates openly and gives honest feedback.
    Respects one another’s Point of View.
    Respects and celebrates diversity and cultural differences.
    Removes barriers to success and assists others with problem solving.
  • Innovative Thinking

    Innovative thinking is a core competence of Violetech. We work closely with our customers and external partners to come up with better products and solutions.

  • Our Commitment

    Constructively challenges the status quo.
    Focuses on finding solutions and better processes.
    Contributes ideas for new products and enhanced services.